ON COACHING | What separates premium coaches from commodity ones? It’s not strategy, it’s identity.
In this episode of On Coaching, host Joseph King Barkley—President of the Meta Performance™ Institute and Executive Coach with Novus Global—sits down with Shauna Barnes, Partner and Executive Coach, and Kristin Frade, Director of Novus Global Sport, Leagues & Organizations, to unpack the mindset shift that changes everything: moving from undercharging and overdelivering to building a sustainable, transformational coaching practice that actually pays the bills.
Whether you're stuck in a cycle of free sessions and hourly pricing, or you're ready to step into boardrooms with confidence, this conversation will challenge how you see yourself as a coach and equip you to level up.
Inside the episode you’ll discover:
✔️ Why “generosity” can secretly sabotage your business
✔️ How to move from time-based billing to value-based pricing
✔️ The identity shift that unlocks executive presence
✔️ What it means to be a resource, not a vendor
✔️ How to stop being chosen because you’re cheaper
If you’ve been feeling the tug to raise your rates, refine your presence, or simply stop spinning your wheels, this is your moment to start.
Ready to stop undercharging and start transforming?
Get matched with an enrollment advisor to explore your next level:
mp.institute/foundations
The Beyond High Performance Podcast has officially been downloaded over 160,000 times! We couldn’t have done it without you, our listeners… so thank you for continuing to tune in to go beyond high performance.
What is Beyond High Performance?
The Beyond High Performance Podcast is brought to you by the coaches and friends of the executive coaching firm, Novus Global, and the Meta Performance Institute for Coaching. Join us for intentional, vulnerable, thought provoking conversations that illustrate the life-shifting power of coaching. In order to adequately share the breadth and depth of the firm’s insights, this podcast consists of three unique shows. The Meta Performance Show, will bring you unflinching interviews with top industry leaders on their paths to success. Next, we explore with the show called On Coaching, which pulls back the curtain on the intricacies of life as a Novus Global Coach. And finally, Your Finest Hour, which explores the unique dynamics between a coach and their client by bringing both on the show to unpack their coaching experience together. This podcast was crafted to help you grow as a coach, leader, employee, and human being, inspiring you to go beyond high performance and explore what you are capable of. Note that this podcast is not for those who are committed to mediocrity.